If you’re not making enough money selling your product or services, it isn’t necessarily because no one wants what you’re offering. It could be that no one knows you yet and they don’t trust that you can deliver what you claim to be able to deliver.
Business on the ‘net is different than the everyday world. There are so many scammers out there that people only tend to trust people with whom they’ve built a relationship, authority figures. So, if you really want to watch your profits soar, you have to prove yourself and build positive relationships with prospects. Once you do that, they’ll likely jump at the opportunity to do business with you.
One great way to do this is to brand yourself. In this article, we’ll discuss tips to help you do this.
First of all, think of the brand that is currently associated with you and ensure that it is in harmony with the brand you want to have. If not, figure out how you will change it. For instance, let’s say that you’re a newbie IMer, but want to become a guru of the woman entrepreneur niche within five years. In this instance, you could use article marketing, teleseminars, production creation, etc., to brand yourself.
Second, put your name on everything you produce. It doesn’t matter if it is an email, forum signatures, or whatever; always put your name on whatever it is. Just get your name out there so that you can establish a brand name. Consider John Reese, Joel Comm, Dan Kennedy, and Willie Crawford – these guys put their names on everything that they produce and people know them. These guys understand the importance of branding so learn from them.
Third, you should do your best to create quality products. This means that you shouldn’t create junk products. People remember junk. Therefore, you should always strive to over-deliver on everything you create. This, too, will help you establish yourself as an authority figure.
Fourth, keep putting your name out there. For instance, you can become a guest author on someone’s site or blog, host teleseminars, partner up with gurus, etc. The key is to build a reputation and become an expert. By doing this, customers will be more likely to purchase your products and services because you’ll be seen as an authority.
Fifth, remember that everything you do significantly impacts your brand. Therefore, do it all with zest and do it right. Consider how your actions may impact your overall marketing strategy and do what works and what doesn’t.
That’s it. Establishing a brand takes work, but it can be done. So get out there and do it. You can start by introducing yourself via the comments!