The Importance of Branding Yourself

It’s quite simple – the key to success for any business, even online business is in ‘branding yourself’! So why do people buy a certain product or services? Or, why do they choose one particular company’s service or product’? Most likely, the difference is in the brand. Branding is like personifying a product or service, giving it a name, shape, color, identity etc. Your brand is a promise to your customers. It takes a while to establish a brand but that doesn’t necessarily mean that people will only buy those brands which have been established. There are a lot of other factors which people consider when buying something like the price, association, experience, impulse, rankings and the list goes on!

“What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.” Al Ries

Exactly! So, when laying down the foundation of your online business, don’t forget self-branding! It is a very important internet marketing tool that you need to establish RIGHT in the beginning so that you can build up the rest of your business on it. There are several ways for self-branding your online business, in fact more or less the same way any other business is branded. You create an identity of who you want to be, what you are selling and give the customers a CLEAR message about yourself. The worst thing you can do to your customers is to confuse them about your brand. Something about you needs to be different from the other brands whether it is your values or price or anything else of importance to your customers and brand. Your website should be laden with the keywords that self-brand you. Do exactly what you have promised your customers that you will, don’t mislead them because it is, after all, your reputation on the line.

“At Philips, the brand informs how we do business; from product development to the billing department. ‘Simplicity’ is not just a tagline. It is a guiding principle, which is continuously tracked externally and internally.”Geert van Kuyck, Philips

Your brand will get lost in the millions of other brands online, so how do you gain customers and keep them with you? The answer is -through self-branding! In internet marketing and social media marketing, it is very important to brand yourself!

For an online business you will be self-branding mainly through social media networking because it is an essential tool of internet marketing. If you are not already a part of the various social networks, join them now. Also, a small tip on the way, don’t join ALL of the social networks, just join the top 10 and that will be MORE than enough for you. Although social networking and social media marketing requires quite a lot of ‘virtual legwork’ (running around updating your social profile about yourself and your product), it is very important for your brand. It is advised that you add a little about yourself too, making yourself more real to your customer and interact with them one on one. Have online discussions with your clients as well as other internet marketers on the various forums on the internet because the best thing about social media marketing is that it is not a monologue like advertising. You are saying something BUT you are also hearing from your potential customers or other people like you and having discussions!

“The times are starting to completely shift for the network marketing industry. If you are still promoting your company, instead of branding yourself, you will be left behind in the industry without building any kind of leveraged business” Donny Gamble, Veteran Internet Business Strategist and consultant

When you use the social media to introduce yourself and your brand, than continue interacting with the people it boosts your reputation and builds up your brand. You become a common name, a common face someone they can trust and therefore invest money in. People will NOT spend money online unless they know who you are and can trust you completely! There should be a bond of trust between you and your customers. So how do you build that bond? Self-branding will bring about that trust in you and your brand. Social media is meant to be…well, social, so you can spread the message about your brand to as many people as you want to and the whole point is that your ‘socialize’ with them. People need to keep visiting your social network page or website, so for that you can upload videos, pictures, quotes, articles, anything to keep your customers coming back for more, to find out more about you. Add a picture of yourself and maintain a blog on what you’ve been up to in your personal life (not a lot, just details that you think your customers would be interested in). Basically, what you will be doing is ‘humanizing’ your online presence.

When self-branding, do anything you can to make yourself a trustworthy brand and even though it is difficult to build a bond of trust online it is not impossible! Make your presence felt on social media and on the internet, so people know who you are.

“A business based on brand, is very simply, a business primed on success” David F. D’Alessandro, Brand Warfare

Good luck!

The Importance of Branding For a Company

When you start a business you will want to make sure that it succeeds. The best way to do this is get customers to your business to use and buy your products. The best way to do this is to use branding as part of your advertising campaign.

When you start marketing your company to various places you will want to make sure that people know about your business and this is what you need branding for. The branding of your company is the thing that people will remember and distinguish you from other companies. You can stand out from the rest just by having more branding out there and by actually having well thought out, creative branding.

You can use various branding materials to promote your business. These can include flyers, banners, t-shirts, caps, bottles, key rings and more. These items can all be used to make people remember your company. Your employees can wear and use them, and you can also give them away. The trick with giving away branded items is that it must be something people will use and not simply throw away.

A great idea for branding for customers is to hand out key rings that people always use, or a fridge magnet. You can also print out branded car license stickers which people always use and this will get your company name and colors out there every day.

Even if people don’t actually look closely at the items, your colors and company name will be enough to make people think of you next time they need a mechanic or real estate agent. When you use branding you will also get your message across to people at functions and events.

You can easily sponsor events and this will allow you to brand it. You can brand the next local concert when you sponsor a band. You can have your branding up at a sports event if you volunteer to help out with the water tables. These are just some examples of how you can use branding to get across to people and either show you are involved in the community or that you support some cause.

When you show this side of your business people are also more inclined to use your company if they also support the same cause. They will prefer to use someone that they can relate to instead of some random company that they saw in the newspaper.

When you have branding you will realise that many people actually take note of it and remember your name as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website.

When you choose to get branding for your company you should have it professionally designed. This will ensure that you get the correct sizes for each item and that you choose the appropriate colors and font. If you do this you will make your branding even more visible and easy for people to see and read.

Expert Reveals the Importance of Branding Yourself

I wanted to put this post together to help explain to people the importance of branding yourself when you run an online business.

In order for you to make any money online, you need people to see you as an expert in your niche! When you become the “expert” people will listen to you, and people will see you as a leader!

What Do All People Who Make Money Online Have In Common?

They all sell themselves!

If you search the internet for make money online business you’ll get a million different results, and a million different business opportunities which are probably all equally as good as each other (not always the case of course) however…most business opportunities have good compensation / payment plans!

The thing that actually separates these business’ from one another is not their compensation plans, but it’s the leaders who market them!

Anybody who is making serious money through an online business will market himself as a leader and as somebody who can help you! The actual business they are involved with will be the last thing that they introduce you too!

How Do You Become A Leader…?

There’s no short cut to becoming a leader within your niche. You simple have to know exactly what you are talking about! The fact is, that nobody is going to listen to you if you clearly don’t know what you’re talking about!

How Do You Become An Expert?

Thankfully you can cut the time down that it takes to become an expert and in fact you can still make a lot of money online while you are learning the process of self branding and becoming an expert by using ready made “business in a box” plans!