How Important is Branding?

This is a question that gets asked an awful lot. How important is branding? Is it important at all? Can you run a successful business without a brand? Well, everybody has their own opinion on this. Certainly branding yourself can’t hurt. If a prospect has another way of identifying with you, via your brand, it can only help in getting you more sales. But is it a requirement? This article is going to take a slightly different look at branding than you might be used to…by playing devil’s advocate.

Let’s take, what may very well be one of the most well known “brands” in the world of Internet marketing. I am of course talking about the Rich Jerk. While he may not be as big a name today as he was when he first burst onto the scene, it’s hard to argue with the impact he’s made. His “in your face” style was pretty bold at the time. He told it like it was, insulted his prospects in the process, and essentially told you that if you weren’t serious about making money to leave his site. He wanted nothing to do with you. Did it work? Many would say yes. But how many people did he ultimately drive away with his brand?

See, branding is all well and good. However, the brand you choose is going to follow you for life. Once the Rich Jerk chose to essentially pass himself off as a jerk, there was no turning back. Imagine is one day he came out and said, “I’m sorry for being such an ass. Here is my new personality.” Who would buy it? And then, for that matter, how many people would then feel that his original “brand” was just an act and not really who he was? So once you decide on a brand, whatever that brand is, understand that it is going to follow you around for life.

Therefore, it is important to do a lot of thinking when it comes to choosing how you want to brand yourself. Do you want to be known as the regular guy next door who everybody can relate to, or are you the expert who has more smarts than anybody on the planet? Are you going to be pompous or humble? Every decision that you make will attract certain prospects and alienate others. No, you will NOT please everybody…so don’t try. Instead, just be true to who you are…or at least who you intend to be.

Branding can very well differentiate you from the rest of the pack. It can also be a terrible noose around your neck if you’re not careful with it.

To YOUR Success,

Importance of Brands in Electric Bicycles and Electric Bikes

The concept of brands is not new but it is fairly new when it comes to the innovative and new-fangled field of electric bikes and electric scooters. We are talking about all types of electric bikes, electric mopeds, electric bicycles, electric scooters and even gas scooter as well.Many of us might be surprised to know that sales of good companies which were into manufacturing electric bikes and mopeds were less than sales of run of the mill type of companies earlier. But, this has been reversed now.

With time, branding started coming to the field of electric mopeds and that’s where a revolution started. The basic problem comes attached with many misconceptions to most type of automobiles which run on non-conventional type of energy sources. Most people have an opinion that these types of vehicles work only for 1 to 2 years so they are actually quite finicky and are not that particular to insist on brands or checking company’s market record.

The basic argument here is that they choose substandard quality (average manufacturer will provide average products in the end) due to the wrong idea or apprehension about the shelf life of electric scooters during the initial days of production and sales. It was more of ignorance rather than misconception though. As sales and popularity increased, people were more aware of the advantages of electric scooters and many leading automobile brands started attaching themselves to this alternate type of transportation as well. Talking about durability, if you purchase electric mopeds of reputed companies, they would definitely last long.

Also in addition to the above discussion, the most important advantage of buying electric scooters of reputed companies is that it assures more safety which is the most important factor since ages. Good brand electric mopeds will use good quality products and will have more safety accessories as compared to their below par counterparts.

Branded companies which produce the best of electric bikes and scooters have a reputation and market value which makes them compete with the best in the run for excellence. It can definitely be concluded that branded electric mopeds are worth the money in the long run. Even if the main aspects of electric scooter manufacturing (or even electric bicycles for that matter) are discussed, the importance of brands with quality cannot be ignored.

The Importance of Branding

Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.

A brand is usually associated with the logo, sign, name, or other image that consumers associate with your company and product. But in fact, brand also incorporates other factors, and encompasses those unique characteristics that distinguish your product, and sets it apart from the competition. It also relates to the quality of your product, the way you do business, and how you are perceived by others.

Business branding is therefore important to every business regardless of the size, because it communicates information about your business and product to the market. It will influence the cost of your product, packaging, marketing and advertising strategies, distribution channels, and more. Branding is all about establishing an identity, and becoming recognized for it.

There is no denying the importance of branding, especially for the small business. Consumers are always willing to buy products they know and trust. A strong, well defined brand, gives you a competitive advantage in the market. It allows you to charge more for your product, knowing that consumers will remain loyal, and buy it at the higher cost. That is the result of consistent reinforcing of the brand, which enables positive responses from the consumer.

Branding is one way to attract new customers. When a customer comes to you because of all they have heard about your product and business, then you can be certain that they are serious about buying. When you run marketing campaigns, you are simply throwing out a wide net to attract a large number of customers. From there your marketing guys spend time with those leads to find out who is really serious. That takes a lot of time and money, and in the end, you are not sure that those customers will buy. On the other hand, branding puts you in a position to attract serious buyers first off.

Those leads might have been generated because of satisfied customers, who are happy to spread the word. Or, they might have been the result of persistent market reinforcement. However the key is, they came about due to a branding strategy that effectively communicated the solution the customer was looking for.

Branding puts you in touch with customers who know your business and your product before they even step inside your place of business, or buy your product off the shelf. They know about you because of your brand, and the value that goes with it.

As we have seen, branding is an effective way to facilitate the growth of your business. When successfully implemented, branding can give you a strategic position in the market, and eventually lead to increased profit. This is achieved as a result of the influx of new customers, and the continuing support of existing ones. Branding builds brand loyalty and value, attracts new customers, and makes you stand out from the competition. These are all key components in ensuring the continued profitability of your business.

What are your reasons for considering branding as important part of your small business?