There has been much written about the importance of branding the name for your business, especially when your business intends to be global. Here are some things I have learned when naming my business.
- When you have thought about a name for your business, you need to check domain names and see if your name is taken. You can also check for similar domain names. You can buy them if you want to be sure that there are no similar names that can be confused with yours.
- If the domain name is not taken your chances of a name close to yours, in my opinion, becomes less. Regardless, check business directories from different locations around the world and check to see if there is the same name or similar.
- Google your business name and see if anyone comes up, if they do you are in competition with them. You may not offer the same type of service, but it confuses prospective contacts as to where to go.
- Should any of the above show another similar name you will have to look at a different name. Sometimes you can just tweak it a little and you are okay. Sometimes you have to go in a totally different direction.
- When you create everything with your first choice without researching first, there is a good chance you will have to go back and change everything. By taking this step first you will save yourself a lot of time and extra work.
I discovered this because my first and only step was registering my name in Alberta. I thought “who could have thought of the same business name”, and I really liked Nancy’s Virtual Office. As it turned out there were two other businesses, both offering virtual support. Go figure.
I did work with a coach, Diana Ennen, who showed me the errors of my way. Now I am confident that I am unique and my company image is mine.
Again, I just wanted to reinforce the importance of branding your business name.